In this episode, we welcome Rachel Gilley to discuss how to create and implement your PR and Marketing strategy, budgeting and cost allocation, and measuring performance and ROI. Specifically, we covered:

• The tools and frameworks in creating your strategy
• The Brand Playbook
• Creating the messaging framework
• Communicating the plan to internal and external stakeholders
• The Golden Nugget of information
• The shift of marketing from the physical to digital work