When Unicorns Fly - Episode 5 - The ideal equity crowdfunding journey and how to avoid not reaching your funding target

EPISODE DETAILS

GUEST

Jeff Lynn is the executive Chairman and Co-Founder of Seedrs, the UK's largest and leading equity crowdfunding site. Jeff started his career as a corporate lawyer and now holds various senior leadership roles at the likes of The Coalition for a Digital Economy and the European Crowdfunding Network.

When Unicorns Fly | Episode 5

The ideal equity crowdfunding journey and how to avoid not reaching your funding target

In this episode, we are joined by Jeff Lynn whereby we discuss whether crowdfunding is right for your business and then move onto how to run a successful crowdfunding campaign. We cover the following:

The key benefits and potential risks of crowdfunding
How crowdfunding fits into the overall fundraising process
Deciding what fundraising target to set & company valuation
How to make your campaign as attractive as possible to investors
Company document requirements and disclosure of data
What happens if you miss your fundraising target
Seedrs fees

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EXTRA INFORMATION

Index:

Intro
2.45: Inspiration to found Seedrs
4.50: Is crowdfunding right for your business?
7.30: Crowdfunding and smart money
9:37: Key benefits of crowdfunding
11.10: How crowdfunding fits into the overall fundraising process
11.55: Risks & considerations before proceeding with a crowdfunding campaign
13.20: Seedrs fees
13.45: How to capture an investors attention
17.30: Proportion of private investment recommended pre-launch
18.30: How to set a target for fundraise amount & valuation
21.57: Investor documents required
23.00: Public vs private disclosure of company information
25.20: Real time data & investment
27.15: Reporting post-fundraise
29.33: The process if you don't hit your crowdfunding target
31.25: Campaign promotion
33.10: Seedrs vs Crowdcube
36.12: Wrap-up